We believe we have an AMAZING STORY to tell. It culminates in the fact that, at the end of the day, WE PROVIDE THE POLES THAT CONNECT TOMORROW’S WORLD TODAY. It begins with our FOCUS ON PARTNERSHIP.
The natural way for most organizations to communicate is from the outside in — telling people WHAT THEY DO AND HOW THEY DO IT. From there, there is an expectation that a certain behavior, like a purchase, will happen.
Few organizations start with the WHY. This simple idea is referred to as “THE GOLDEN CIRCLE,” a concept developed by optimist and author Simon Sinek. Clearly defining our Why gives us something through which to filter our everyday decisions and actions — it gives us clarity, direction, and meaning. The Why inspires us.
The Why must then be aligned with both the HOW and the WHAT — all working together to provide a foundation for innovation and for building trust.
We cultivate partnerships through transparency, candor, and empathy.
We build light poles that we feel good standing behind. We don’t want you to worry about standing behind them either.
This commitment results in unrivaled partner experiences. We do this through continuous improvement in every area of our business, by actively listening to our partners, providing an exciting level of transparency into our manufacturing process, and having fun.